Copywriting.
Creative Direction.
Content Strategy.
MORGAN HIPPS
01
MY PARTICULAR SET OF SKILLS
★ Copy that thrives on social, web, packaging, OOH, video
★ Concepting outside-the-box tactics, campaigns, and viral stunts
★ Messaging that resonates and elicits culty loyalty
★ Punchy headlines envied by Madison Avenue ad men
★ Voice and tone extraordinaire
★ Brand personification: conceiving & raising brands with really good personalities
“Morgan’s superpowers as a writer are evident in her work. But the range and depth of her creative horsepower makes her a killer thought partner to anyone looking to innovate in their field.”
02
DIVERSE CLIENTELE
Morgan is an expert across various verticals. She's worked in health, tech, e-commerce, home, entertainment, fashion, and beauty. Her diverse background maximizes creativity, inspiration, and fresh thinking.
MENTOR (JOHNSON & JOHNSON)
Behind all breasts campaign copy. The campaign is about being behind all women, whether they choose implants or not.
VACATION INC
Storytelling in elaborate captions
GENT HOUSE
Site copy & brand voice/tone development for my passion project, Gent House.
BYPASSED
Movie trailer that’s actually just an awareness play for women’s heart health. Concept and storyboard by me (with help from my art partner, Winston).
FLUMIST (ASTRAZENECA)
Anti
Anti
VIRAL
CAMPAIGN
A campaign concept we pitched for the launch of FluMist Home—a revolutionary flu vaccine you can order online and administer yourself like a nasal spray. For the first time in my marketing career, we would create a campaign *not* to go viral. A challenge, considering we’d feature highly memogenic celebrities.
ACTIVATION
FluMist
FluMist
the
PROTECTION PROGRAM
It’s like the witness protection program, but for faces of memes and viral figures. We turn accidental celebrities into advocates for antiviral protection.
HEAR FROM OUR #NOFLUENCERS
For the very first time, faces of viral memes are speaking out about the dangers of going viral.
"Blinking white guy"
I couldn't go outside without a stranger asking me to blink at them. Thanks to FluMist Home and its antiviral protection, now I don't have to.
"Woman bored to death
by male clubber"
I wish I knew about FluMist antiviral protection before going clubbing that fateful night.
"Corn kid"
I'm tired of brands sending me corn themed merchandise. FluMist sends me flu protection without the scary needles. It's corn-tastic.
SANOFI
Since COVID, childrens’ vaccination rates have dipped. Sanofi offers full immunization in 30% fewer shots. Less tears, less waste, less nurse time. The brief was to “dimensionalize shot savings.” Each card in the magic box showed the impact of these vaccines dissapearing.
AESOP
Headline exploration for Aesop.
DENTSPLY SIRONA
Print copy, tactics, campaign development
Site copy, content design, campaign development
03
OFF DUTY
Outside of work you'll find Morgan art gallery hopping, listening to nerdy podcasts, writing personal essays, snapping street photography, perusing museum gift stores, reading really good writing, and curating Spotify playlists for every mood.
CONTACT
morganhipps@gmail.com
Reach out for specific work samples. I'm currently open to creative opportunities in the DTC space.
LinkedIn
04
KIND WORDS
“Content creation came easy with even the most esoteric subjects when collaborating with Morgan. Her research tactics, prowess at distilling heady topics into digestible points, and roping a reader in with the appropriate tone—these are all of the markers of a great writer, creative, and professional. Never pass up the opportunity to work with this amazing person.”
“Morgan’s passion for women’s empowerment coupled with her work ethic and sharp mind for digital strategy has left an indelible mark on the legacy of our business.”
“With Lifelines, Morgan had the perfect opportunity to show off her remarkable writing skills. Working hand in hand with a creative director and seasoned copywriter (with decades of experience working for major brands), she helped shape and write content for the Hike, the heart and soul of Lifelines.com.”