Copywriting.

Creative Direction.

Content Strategy.


MORGAN HIPPS




WHO IS SHE?



Dexterous with the dictionary. Fascinated with cult brands. Morgan has an aptitude for originality, and a propensity for concepting outside-the-box tactics

and campaigns.



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SPECIAL TALENTS

Copywriting

Website, social media, email, product, print ads, TV, experiental, mobile, digital channels, packaging, video scripts, storyboards.


Creative Concepting

Campaign development, product launches, tactics, activations, creative ideation, client pitching, AI strategy, prompt engineering.


Brand Messaging

Brand and product naming, brand voice development, storytelling, narration strategy, copy style guides, lexicon, taglines, value propositions, messaging matrix.


Content Strategy & Writing

Content design, blogs, whitepapers, press releases, webinars, case studies, sponsored content, newsletters, SEO, Data Studio/Google Analytics.


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“Morgan’s superpowers as a writer are evident in her work. But the range and depth of her creative horsepower makes her a killer thought partner to anyone looking to innovate in their field.”

Praveen Arichandran, previous head of growth

at Tesla



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RECENT PROJECTS

Morgan is an expert vertical jumper. She's worked across health, wellness, tech, e-commerce, home, media, fashion, and beauty. Her diverse background maximizes creativity, inspiration, and fresh thinking.

NESTLE HEALTH SCIENCE

AMAZON STUDIOS

MCCANN

KLARNA

HERO

JOHNSON & JOHNSON

FLOWCODE

CORRA

DENTSPLY SIRONA

LIFELINES

ETC.


Headline exploration for Aesop


Site copy


Social copy


Creative concept, board copy, storyboard, script


Site copy, ad copy


Packaging copy, creative concepting, tactics


Site copy, lexicon


Content marketing, blog writing. Click to read.


Print copy, tactics, campaign development

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Site copy, content strategy, campaign development


03


OFF DUTY

Outside of work you'll find Morgan art gallery hopping, listening to nerdy podcasts, writing personal essays, snapping street photography, perusing museum gift stores, reading really good writing, and curating Spotify playlists for every mood.

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CONTACT

morganhipps@gmail.com

Reach out for specific work samples. I'm currently open to creative opportunities in the DTC space.


LinkedIn

bit.ly/morgan-hipps-linkedin


04


KIND WORDS

“Content creation came easy with even the most esoteric subjects when collaborating with Morgan. Her research tactics, prowess at distilling heady topics into digestible points, and roping a reader in with the appropriate tone—these are all of the markers of a great writer, creative, and professional. Never pass up the opportunity to work with this amazing person.”

Tony Castillo, Director of Commerce Optimization, Corra



“Morgan’s passion for women’s empowerment coupled with her work ethic and sharp mind for digital strategy has left an indelible mark on the legacy of our business.”

Meagan Hooper, Founder, bSmart Guide



“With Lifelines, Morgan had the perfect opportunity to show off her remarkable writing skills. Working hand in hand with a creative director and seasoned copywriter (with decades of experience working for major brands), she helped shape and write content for the Hike, the heart and soul of Lifelines.com.”

Duke Marr, SVP of Strategy and Marketing, Corra