Copywriting.

Creative Direction.

Content Strategy.


MORGAN HIPPS


01

MY PARTICULAR SET OF SKILLS

★ Copy that thrives on social, web, packaging, OOH, video

★ Concepting outside-the-box tactics and viral campaigns

★ Messaging that resonates and elicits culty loyalty

★ Punchy headlines envied by Madison Avenue ad men

★ Voice and tone extraordinaire

★ Brand personification: conceiving & raising brands with really good personalities



apple pencil


“Morgan’s superpowers as a writer are evident in her work. But the range and depth of her creative horsepower makes her a killer thought partner to anyone looking to innovate in their field.”

Praveen Arichandran, previous head of growth

at Tesla



02


DIVERSE CLIENTELE

Morgan is an expert vertical jumper. She's worked across health, tech, e-commerce, home, entertainment, fashion, and beauty. Her diverse background maximizes creativity, inspiration, and fresh thinking.

MENTOR (JOHNSON & JOHNSON)



Behind all breasts campaign copy. The campaign is about being behind all women, whether they choose implants or not.

VACATION INC



Storytelling in elaborate captions

GENT HOUSE


Site copy & brand voice/tone development for my passion project, Gent House.

BYPASSED


Movie trailer that’s actually just an awareness play for women’s heart health. Concept and storyboard by me (with help from my art partner, Winston).

FLUMIST (ASTRAZENECA)

Anti

Anti

VIRAL

CAMPAIGN

A campaign concept we pitched for the launch of FluMist Home—a revolutionary flu vaccine you can order online and administer yourself like a nasal spray. For the first time in my marketing career, we would create a campaign *not* to go viral. A challenge, considering we’d feature highly memogenic celebrities.

Water Splash Element

ACTIVATION

FluMist

FluMist

the

PROTECTION PROGRAM


It’s like the witness protection program, but for faces of memes and viral figures. We turn accidental celebrities into advocates for antiviral protection.


HEAR FROM OUR #NOFLUENCERS

For the very first time, faces of viral memes are speaking out about the dangers of going viral.

"Blinking white guy"

I couldn't go outside without a stranger asking me to blink at them. Thanks to FluMist Home and its antiviral protection, now I don't have to.

five star rating

"Woman bored to death

by male clubber"

I wish I knew about FluMist antiviral protection before going clubbing that fateful night.

five star rating

"Corn kid"

I'm tired of brands sending me corn themed merchandise. FluMist sends me flu protection without the scary needles. It's corn-tastic.

five star rating

SANOFI



Since COVID, childrens’ vaccination rates have dipped. Sanofi offers full immunization in 30% fewer shots. Less tears, less waste, less nurse time. The brief was to “dimensionalize shot savings.” Each card in the magic box showed the impact of these vaccines dissapearing.

AESOP



Headline exploration for Aesop.

FLOWCODE



Content marketing for Flowcode. Click to read.

DENTSPLY SIRONA


Print copy, tactics, campaign development

Drawn Right Arrow


Site copy, content design, campaign development

SANRIO & ELEMIS (CORRA)



New site for Sanrio (Hello Kitty). Click to read the case study.



New site for Elemis. Click to read the case study.


03


OFF DUTY

Outside of work you'll find Morgan art gallery hopping, listening to nerdy podcasts, writing personal essays, snapping street photography, perusing museum gift stores, reading really good writing, and curating Spotify playlists for every mood.

apple pencil


CONTACT

morganhipps@gmail.com

Reach out for specific work samples. I'm currently open to creative opportunities in the DTC space.


LinkedIn

bit.ly/morgan-hipps-linkedin


04


KIND WORDS

“Content creation came easy with even the most esoteric subjects when collaborating with Morgan. Her research tactics, prowess at distilling heady topics into digestible points, and roping a reader in with the appropriate tone—these are all of the markers of a great writer, creative, and professional. Never pass up the opportunity to work with this amazing person.”

Tony Castillo, Director of Commerce Optimization, Corra



“Morgan’s passion for women’s empowerment coupled with her work ethic and sharp mind for digital strategy has left an indelible mark on the legacy of our business.”

Meagan Hooper, Founder, bSmart Guide



“With Lifelines, Morgan had the perfect opportunity to show off her remarkable writing skills. Working hand in hand with a creative director and seasoned copywriter (with decades of experience working for major brands), she helped shape and write content for the Hike, the heart and soul of Lifelines.com.”

Duke Marr, SVP of Strategy and Marketing, Corra