Copywriting.
Creative Direction.
Content Strategy.
MORGAN HIPPS
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SPECIAL TALENTS
Copywriting
Website, social media, email, product, print ads, TV, experiental, mobile, digital channels, packaging, video scripts, storyboards.
Creative Concepting
Campaign development, product launches, tactics, activations, creative ideation, client pitching, AI strategy, prompt engineering, Adobe Creative Suite.
Brand Messaging
Brand and product naming, brand voice development, storytelling, narration strategy, copy style guides, lexicon, taglines, value propositions, messaging matrix.
Content Strategy & Writing
Content design, blogs, whitepapers, press releases, webinars, case studies, sponsored content, newsletters, SEO, Data Studio/Google Analytics.
“Morgan’s superpowers as a writer are evident in her work. But the range and depth of her creative horsepower makes her a killer thought partner to anyone looking to innovate in their field.”
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RECENT PROJECTS
Morgan is an expert vertical jumper. She's worked across health, wellness, tech, e-commerce, home, media, fashion, and beauty. Her diverse background maximizes creativity, inspiration, and fresh thinking.
NESTLE HEALTH SCIENCE
AMAZON STUDIOS
MCCANN
KLARNA
HERO
JOHNSON & JOHNSON
FLOWCODE
CORRA
DENTSPLY SIRONA
LIFELINES
ETC.
Creative concept, board copy, storyboard, script
Packaging copy, creative concepting, tactics
Ad copy, creative direction
Ad copy, creative direction
Social copy
Web copy, ad copy
Website copy, lexicon
Content marketing, blog writing. Click to read.
Print copy, tactics, campaign development
Website copy, content strategy, campaign development
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OFF DUTY
Outside of work you'll find Morgan art gallery hopping, listening to nerdy podcasts, writing personal essays, snapping street photography, perusing museum gift stores, reading really good writing, and curating Spotify playlists for every mood.
CONTACT
morganhipps@gmail.com
Reach out for specific work samples. I'm currently open to creative opportunities in the DTC space.
LinkedIn
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KIND WORDS
“Content creation came easy with even the most esoteric subjects when collaborating with Morgan. Her research tactics, prowess at distilling heady topics into digestible points, and roping a reader in with the appropriate tone—these are all of the markers of a great writer, creative, and professional. Never pass up the opportunity to work with this amazing person.”
“Morgan’s passion for women’s empowerment coupled with her work ethic and sharp mind for digital strategy has left an indelible mark on the legacy of our business.”
“With Lifelines, Morgan had the perfect opportunity to show off her remarkable writing skills. Working hand in hand with a creative director and seasoned copywriter (with decades of experience working for major brands), she helped shape and write content for the Hike, the heart and soul of Lifelines.com.”